find new books to read, put your reading list online

• Current

Type: technical

Status: now reading

Author: Ira Greenberg

2008-02-02

• Current

Type: educational

Status: to read

Author: Edmund Curtis

2008-02-02

• Current

Type: educational

Status: to read

Author: Johnny Long

2008-01-13

• Current

Type: documentary

Status: I recommend

Author: Paul Arden

Description: There have been many books written on good business practice. All eminently sensible. All basedThere have been many books written on good business practice. All eminently sensible. All based on logic, common sense, and good manners. This book is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. "Whatever You Think Think The Opposite" looks at life the wrong way, in a bid to explain the benefits of making wrong decisions....

2006-12-31

• Current

Type: documentary

Status: I recommend

Author: Paul Arden

Description: "It's Not How Good You Are, It's How Good You Want to Be" is a handbook of"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads....

2006-12-31

• Current

Type: educational

Status: finished

Author: Christian Heilmann

Description: JavaScript is one of the most important technologies on the web. It provides the means to addJavaScript is one of the most important technologies on the web. It provides the means to add dynamic functionality to your web pages and serves as the backbone of Ajax-style web development. Beginning JavaScript with DOM Scripting and Ajax is an essential guide for modern JavaScript programming; it's practical but comprehensive. It covers everything you need to know to get up to speed with JavaScript development to add dynamic enhancements to web pages and program Ajax-style applications....

2006-12-31

  & 6 users

• Current

Type: documentary

Status: favorite

Author: Barry Schwartz

2006-12-31

• Current

Type: documentary

Status: to read

Authors: Kevin J. Clancy Peter C. Krieg

Description: In one of the most thoughtful marketing books of the year, Clancy (coauthor of The MarketingIn one of the most thoughtful marketing books of the year, Clancy (coauthor of The Marketing Revolution, etc.) and Krieg hammer home the point that nothing is more important to a business's success than marketing. They maintain that, at a time when most corporate growth has resulted from mergers and acquisitions, many companies use fuzzy qualitative research to make quick, uncontested "gut" decisions. The result is marketing campaigns with a dismal return of one to four percent, say Clancy (former chairman of the respected Yankelovich, Clancy and Shulman research/polling firm) and Krieg (cofounder with Clancy of Copernicus, a marketing research firm). In subsequent sections, they parse traditional marketing strategies for everything from positioning to new product development, pinpointing flawed practices (e.g., studying habits of heavy buyers) and offering alternatives (e.g., segmentation studies). They conclude with advice for shoring up implementation of a well-designed marketing plan, including test marketing on the Internet. Throughout, Clancy and Krieg follow up their clearly presented insights with questions for self-assessment. While they admit that solid marketing (such as that executed by British Airways, Dell, Harley-Davidson and Pepsi) is hard to do well, they believe that it's the only means for long-term success, since "the purpose of a business is to create customers, not to reward stockholders, not make a quarterly dividend." More theoretical and less hip than Sergio Zyman's Building Brandwidth (Forecasts, Oct. 16), Clancy and Krieg's book is a valuable tool for those willing to invest the time to extract their insights....

2006-12-31

• Current

Type: educational

Status: liked

Author: Chris J. Lilly

2006-12-30

  & 2 users

• Current

Type: business

Status: liked

Authors: William L. Simon Jeffrey S. Young

2006-12-29