by waltcamp45
Type: business
Status: liked
Author: Geoffrey A. Moore
Tags: innovation
Description: "basically defines a process, a
bell shaped curve for how you get the
innovators...
2007-12-20
book
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
"basically defines a process, a
bell shaped curve for how you get the
innovators the early majority, the late
majority and then finally the laggards,
the ones who may never have to take a
particular innovation. And how you start
to engage them at each point in that
discussion and then how you might
reach out to them and again limit your
risk for rolling out something that’s
innovative."
what book to read next
comments |
by verstelle
Type: business
Status: —
Author: Geoffrey A. Moore
Tags: innovation
Description: "basically defines a process, a
bell shaped curve for how you get the
innovators...
2006-05-09
Type: business
Status: —
Author: Geoffrey A. Moore
Description: Classic business meets high technology book.
2005-11-08